Serafì
Empowerment Lingerie
Brand identity for Serafì, a luxury and comfortable underwear brand that empowers women to look and feel their best, every day.
The name Serafì is Hebrew and stems from śārāf > śərāfîm, meaning "fiery ones, flaming, glowing" which nods to Serafì's mission to help women across the world ooze with confidence, because we all know that wearing well-fitting, high-quality lingerie is like having a sexy secret only you know.
They sourced the highest quality fabrics for their collections and worked closely with high-end fashion designers to offer the most seductive yet comfortable lingerie pieces because our bodies deserve nothing less.
Their brand needs to reflect sexy confidence while remaining tasteful and timeless.
The name Serafì is Hebrew and stems from śārāf > śərāfîm, meaning "fiery ones, flaming, glowing" which nods to Serafì's mission to help women across the world ooze with confidence, because we all know that wearing well-fitting, high-quality lingerie is like having a sexy secret only you know.
They sourced the highest quality fabrics for their collections and worked closely with high-end fashion designers to offer the most seductive yet comfortable lingerie pieces because our bodies deserve nothing less.
Their brand needs to reflect sexy confidence while remaining tasteful and timeless.
MoodBoard
Logo, variants and brand applications
