Logo redesign, rollup, poster & sticker for AureusLab

At the creation of the new logo has been made a simplification and unification of the elements that made the original, without losing the essence of the brand. We used a single corporate color, which implies a more efficient and rapid recognition of potential customers because of its simple and actual style. The color used is Pantone 871C (gold) and also translated well to print CMYK refers to the Gold Line, the star of the brand, which consists of various cosmetic products based on this precious mineral properties and many cosmetic level, gold. There have been several versions of the logo for its various applications. Century Gothic typeface has been maintained, but has been given more proportionality in terms imagotype and have worked more spaces. As shown, the corporate image is now more consistency and coherence, as well as being more professional and attractive.

Original logo

Logo redesign - Vertical version

Logo redesign - Horizontal version

Typography and color

Rollup

Poster

Sticker

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View the project on Limonada Estudio>

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